Recent projects have included Goodyear tire ads, portraits of X-games athletes for Monster energy, traveling on a RedBull tour bus with the BC 1 dancers, shooting in the mud and on the track for Maxxis Tire and making a extraordinary machine look extraordinary for Torchmate. Next month should be interesting also as I head to North Africa to shoot a project for a certain well-known team involved in rally raid racing.
One interesting facet of these jobs included making 20 tons of fake snow for the Goodyear ad shown below.
The week we were shooting in November there hadn’t been any significant snowfall in our area and it was determined that our best bet was to fake it! This was accomplished by a special effects company we hired that used a machine to grind huge blocks of ice into a tube, which was then blown out onto the set. In the end we used two moving trucks worth of snow to get the one shot. We also used air-powered "mortars" to blow snow up into the wheel wells of the truck to add to the action of the shot. The end result is a realistic looking mountain environment created by combining a stock image of snowy trees behind the action shot of our hero truck busting through our fake “snow” bank.
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